Digital content and consulting
GRADUATE MANAGEMENT ADMISSION COUNCIL
For the leading global association of graduate business schools, based just outside Washington, D.C., I re-strategized and redesigned its formerly ignored media website, revamping a simple page composed of links to press releases into a vital resource center of continually refreshed, shareable multimedia content useful for news media. And for GMAC's own social media channels. The new strategy was to position the site as a regular destination for reporters hunting story ideas and useful data about higher education and larger economic issues. I worked with developers from MarketWired, who then described the project in a brief case study that quotes me. Here is a larger PDF image.
FOLLOW-UP TO NON-FICTION BEST-SELLER
I provided editing and consulting services for a 2018 non-fiction book by the author of a previous national best-seller. This follow-up work focused on an area of the federal government that has come under scrutiny in recent years, from an insider perspective.
NATIONAL SCHOOL BOARDS ASSOCIATION
I led the creation of NSBA's first news and issues blog, which then won national awards. I also contributed research and writing for NSBA's Center for Public Education website. And I led packed sessions at several national conferences on use of digital tools such as blogs by school board members.
INTER-AMERICAN DEVELOPMENT BANK
I provided project editing and consulting for IDB, the Washington-based lending institution that is the largest source of development financing for Latin America and the Caribbean.
SMALL BUSINESS ADMINISTRATION
I was an invited blogger for a project that SBA developed to engage with more small business owners through its website. I blogged about use of social media by small businesses, and the value of storytelling.
For the Caribbean's first real online shopping platform, I contributed research, media consulting, and writing. My work focused on crafting media pitches that showed not just relevance to a reporter's beat, but knowledge of recent work by that reporter, and of how this story reveals larger, important trends about how e-commerce is morphing and accelerating.
Under the byline of a Washington, D.C. PR firm CEO, I wrote op-eds that appeared in the web's smartest business and ideas magazine.